Gamification for Product Excellence

Welcome to Level Up Your Product, a resource hub for sharpening your skills in product management, strategy, and marketing through the engaging world of gamification. At the center of it is the book.

Gamification for Product Excellence book cover
The Book

Gamification for Product Excellence

Level Up Your Product Success with Higher User Engagement, Retention, and Innovation

By Mike Hyzy and Bret Wardle

The essential guide for anyone keen to infuse their digital products with the captivating power of game mechanics. It takes you from the history and psychology of play to the principles that keep users coming back: rewards, voting, storytelling, and even the power of losing.

What people are saying

Gamification for Product Excellence takes readers from Asteroids to Easter eggs as they explore both the history and psychology of gameplay while sharing important principles like the power of rewards, voting, storytelling and even the power of losing, or averting loss! This book isn’t just for product managers, but anyone looking to create a more engaging business experience through gamification.

Geoff ThatcherFounder & Chief Creative Officer, Creative Principals · Author of The CEO’s Time Machine

Gamification for Product Excellence is one of the most holistic and comprehensive books on modern gamification. I highly recommend it for product leaders!

Yu-kai ChouCreator of The Octalysis Framework · Author of Actionable Gamification

An eye-opening exploration of how gamification can supercharge product development. This book is an excellent read for anyone passionate about creating exceptional user experiences.

Nir EyalAuthor of Hooked: How to Build Habit-Forming Products

Gamification for Product Excellence is the playbook for anyone interested in upping their product strategy. The foundations and techniques can be leveraged for products or features at any point in the lifecycle to keep users coming back. It really can be fun and games when it comes to user engagement!

Geena SondyProduct at One Medical

A treasure trove of information. More importantly than just teaching tips and tricks on gamification, it dives into the history and psychology of why it works, changing your mindset while arming your tool belt. A great read for anyone in product.

Toby HookSenior Product Management Consultant